Press
The Hidden Carbon Cost of Flowers — The Nook
Twig & Bloom was recently featured in The Nook in an article examining the environmental reality behind the global flower trade — and what conscious floristry can look like here in Aotearoa.
Rather than following the traditional model of year-round imported blooms, the piece shares how we work with the seasons, partner with local growers, and design in a way that respects both nature and community. It explores the true cost of convenience, from air miles to refrigeration, and why slowing down and choosing seasonal can make a meaningful difference.
Our philosophy has always centred on intention — selecting flowers for their provenance as much as their beauty, celebrating what’s naturally abundant, and educating customers about why some flowers simply aren’t meant to be available every month of the year.
This feature reflects our belief that floristry can be artful, generous, and environmentally responsible — all at once.
Why Buying Local Flowers Matters — Good Magazine
Twig & Bloom was proud to be featured in Good Magazine, highlighting the importance of choosing locally grown flowers.
The article explores how buying local supports community growers, reduces environmental impact, and results in fresher, longer-lasting blooms. These values sit at the heart of everything we do — from seasonal sourcing to thoughtful, artistic floral design.
At Twig & Bloom, we believe flowers are more than decoration. They are a way to connect, to care, and to mark life’s meaningful moments — all while supporting local people and the environment.